Instagram branding and templates for beauty influencer
Branding, Design and Converting for Canva
Gf.white creates content focused on the latest news in haircare, skincare and beauty for young women. By blending contemporary typefaces with striking imagery, we created a brand identity that indicted it was up to date with the latest beauty trends. The clean and minimal aesthetic allows it to be recognisable as beauty related content whilst being easy to use as a template.
The content was organised into content themes, with each assigned a specific colour to create instant visual recognition for followers, along with theme tags added in the top-right corner of templates, making it easier for her audience to identify content topics at a glance.
Macro imagery of makeup swatches and beauty textures was incorporated as backgrounds, providing a visual nod to the nature of her content. The imagery was carefully curated to have a contemporary feel, reflecting her up-to-date expertise in the beauty industry.
Templates were also designed to allow Georgia to easily upload her own imagery, offering flexibility while maintaining a consistent and professional aesthetic across her content.
Designed custom stickers for recurring content themes such as “Product of the Month” or “Brand of the Month.”
The stickers were versatile, designed for use across grid posts, Instagram stories, and reels, building consistency and familiarity for her audience.
