RSM's Mental Health Awareness Week Internal Promotion

Design, Animation

RSM wanted to internally celebrate MHAW's theme of 'connecting to nature by sending lavender seeds to their employees to help them explore the psychological and emotional effects of being amongst the natural world.

The artwork shows a woman connecting with nature as the plant is growing from her hand.

RSM uses purple on all mental health assets; therefore, the artwork on the internal channels consisted of purple tints. However, external-facing collateral must only be blue, green, and grey to keep within the brand guidelines. This explains the colour difference between the packaging and the digital assets.